Analytics

Clicks are the start. Revenue is the answer.

Shortline records every click with its country, city, device, browser, referrer and whether it was a tap or a scan. Then it follows that click through to a signup and a sale, so you can say which link earned what. Conversion tracking is on from the free plan; Dub charges $90 a month for it.

Live, not mocked

The demo workspace, right now.

Rendered by the same components the dashboard uses, reading the same database the redirect engine writes to.

Clicks
12.2K
Leads
427
Conversion
3.5%
Revenue
$10,272
Aug 15Aug 21Aug 27Sep 2Sep 8Sep 14Sep 18

Countries

  • United Kingdom2,224
  • Canada2,137
  • Germany2,016
  • United States1,442
  • France1,227
  • India1,223

Devices

  • Desktop6,069
  • Mobile4,889
  • Tablet1,232

Referrers

  • instagram.com2,230
  • news.ycombinator.com2,092
  • producthunt.com1,883
  • Direct1,776
  • github.com1,227
  • linkedin.com963

Tap or scan

  • Link click10.5K
  • QR scan1,693

What gets recorded

Six dimensions, on every single click.

01Location
Continent, country, region and city, resolved from the request rather than guessed from the language header.
02Device
Desktop, mobile or tablet, plus the browser and operating system behind it.
03Source
The referring domain and the full referring URL, with direct traffic counted honestly as direct.
04Trigger
Whether the click came from tapping a link or scanning the QR code — the one dimension print campaigns actually need.
05Campaign
All five UTM parameters plus the ref tag, grouped so a campaign reads as one row instead of forty.
06Destination
Where the click ended up, which matters once a link has device, country and split-test rules on it.

Your data stays yours

Export everything, on every plan.

Links and analytics both export as CSV from the dashboard, including on free. There is no export paywall, and we hash visitor IP addresses rather than storing them, so a click is counted without being attached to a person.

  • One CSV holding every facet, ready to pivot
  • Raw event stream with the last 100 events, live
  • Cross-filter by clicking any row in any breakdown
  • Nine date ranges plus month, quarter and year to date
  • IP addresses hashed, never stored in the clear
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